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Privacy Policy

At Foote and Flame, we take your privacy very seriously in everything we do, to protect you and your personal data.

Your custom items

Any information you enter for your custom items - for example, your name - is kept private. We will not disclose this information to anyone except you. We will not use any names supplied for examples or demonstrations unless we have a written agreement from you. Your unique name is yours and always will be.

Personal details

We only store your name, email address, and postal address once you complete checkout. This is required to actually get the items to you. We will not disclose your details to anyone unless supplied with independently verified legal documents requiring us to. We only use your email address for order notifications, and will not send you marketing emails after an order unless you have selected this option.

The password you supply for your account is stored in a non-reversable hashed form. This means that we can not tell you (or anyone else) what your password is, although we can change it for you if you need us to.

Use of personal details

  • Unless you opt in for our newsletter, your email address will only be used for notifications about your order or your online website account. If you do not want to receive order notifications, artwork approval emails, or password reset emails, please do not use our website.
  • Your phone number will only be used to send follow up notifications for artwork for your order if we are unable to get in touch via email. It will never be used for marketing purposes. If we do not hear back on artwork approval after three days, we follow up via SMS - this is to work around approval emails being caught by spam folders.

When will I receive emails?

The following actions will trigger an email to be sent to you. These are sent even if you are not part of the mailing list, as they are required to meet fulfil your order:

  • Order confirmation email
  • Artwork for approval (if required, and may be sent several times if the artwork needs refining)
  • Order shipped email with tracking details, or an email indicating your order is ready for pickup
  • Password reset details, if you use the password reset feature
  • Notifications of referred customers who checked out, if you choose to share your referral code. (By sharing your referral code, you opt-in to these notifications)
  • Notifications that you have received credit as a result of an order via referral. (By using a referrer code, you opt in to receiving these notifications)
  • Wishlist reminders. By using the wishlist feature, you opt in to receive these notifications.

You may also optionally join our mailing list, in which case you will receive marketing emails. You can unsubscribe from these at any time.

We ensure that we comply with the Australian Spam Act 2003.

Payment Details

We do not ever store credit card information. We use a well known third party credit card processor (Stripe) to handle all credit card payments. We never see card details at all - we only see a "charge token" that can only be used once and can not be reversed into credit card details.

Other payment methods such as AfterPay, PayPal, and Humm use different security methods and are also secure. All charge tokens provided by these services are single use, and we are unable to make additional charges without your permission.

Facebook Messenger

If you should choose to use the Facebook Messenger integration to receive order messages, artwork updates, and shipping notifications, we will only use this permission to notify you about these items. We will not use Facebook Messenger to send marketing materials of any kind.

Analytics and Tracking

By using this website, you agree that we will use industry standard tracking with third parties.

The specific third parties in use are:

  • Google Analytics - to record basic website actions, and additional tracking information if you make a purchase with us.
  • Facebook Pixel tracking - to record your actions on the website.
  • Klavio - to tie your email address to various actions on the website.

If you do not wish to have this tracking in use, please do not use our website.

Deletion of Data

You can at any time contact us via email to have all of your personal data deleted from our computer systems. Please send requests to hello@footeandflame.com.au and we will complete this request within 72 hours of the email being received. We will also confirm this has been completed by return email to you. As part of this deletion we will remove:

  • Data stored on Foote and Flame's website and production computer system;
  • Email addresses and data stored in our EDM (Electronic Direct Mail) systems;
  • Records in our third party accounting system will be anonymised to remove your name and contact details.

We will not remove this data:

  • Third party Google Analytics and Facebook tracking data - these are handled by Facebook and Google and may be anonymised already. You can contact Facebook and Google directly to remove data from their systems as we do not have control over their data.
  • Artwork specifically generated for your order will be retained for future use. However, once the records are deleted from our main computer system, this becomes anonymised and can't be relinked back to the original person who ordered this data.

Should you have any questions, please let us know. We will comply with any relevant Australian legislation at the time of a data deletion request.

Other Questions

If you have any other questions, please do not hesitate to contact us.

More questions? Contact us!

Kind words from one of our customers

"Amazing quality product! Repeat customer who will always buy my cake toppers here as never fail to look special, arrive on time and wow my family and friends."